Jeff founded Atlas Tree Service in 1982 after working with Walter J. Singen, a master arborist from northern Germany who is well known in San Diego for his natural-looking tropical landscapes and was honored with the Horticulturist of the Year award by the San Diego Horticultural Society in 1998. As he immersed himself in the arboriculture environment, Jeff’s passion for tree care grew.
As President of Atlas, Jeff oversees and directs the company’s management and sales, and assists in assembling key company personnel to ensure a lasting, collaborative and productive team environment. A leader who truly cares about his team and clients, Jeff is very hands-on and is easily accessible to both his employees and customers. His leadership style is probably best summed up in his saying, “People are more important than profits.”
As one of the five founding members of the Professional Tree Care Association (PTCA) of San Diego, Jeff remains active in the organization. He also works with the Western Chapter of International Society of Arboriculture and has acted as a qualified judge for Certified Tree Worker exams.
Jeff holds the following professional credentials: Certified Arborist (WE-0712A), Certified Tree Safety Specialist, Qualified Tree Risk Assessor, and Licensed Timber Operator Class B